ONLINE TRAINING: 
PHOTOGRAPHY, MONEY & MINDSET

OPTIMIZE YOUR BUSINESS FOR CREATIVE & BUSINESS SUCCESS

You have a heart for your craft. And at the same time, you work incredibly hard. But your revenue? It lags far behind when you consider how much time you invest in your photography.

More than anything, you wish your work would speak for itself. That clients would line up to give you full creative freedom and pay you great prices to photograph for them.

Selling? You’d rather be photographing.

The reality is that you don’t earn as much as you’d like. In fact, you often take on other jobs just to make ends meet each month. And although you have a talent for photography, you find selling quite difficult. Let alone having the confidence to ask for good prices. You’re more likely to give in during negotiations and offer discounts because you're afraid of the competition.

And then there are all those developments you can't keep up with; smartphones, AI...
Where do you stand as a photographer? What sets you apart, making your work truly desirable?
That calls for a strong positioning of your photography, smart revenue models, and most importantly: a rock-solid mindset.

From limitations to possibilities.

Expert Kaat Celis: “With over 20 years of experience in the photography industry, both in Belgium and abroad, I understand like no one else the challenges you face as a photographer. Over the years, I’ve guided countless photographers and have gotten to know the ins and outs of their businesses, including all the ups and downs.

My own journey has also been one of continuous growth and development. In the beginning, my focus was on scarcity. Through trial and error, I learned how to shift that mindset to abundance. I experimented extensively with various revenue models and have been investing in both personal and business coaching for years. I also learned how to harness the power of enthusiastic energy to be highly successful. And how your money blueprint (what you inherited from your parents) can really get in the way of your business—and how to remove that block.”

“The great thing is; this transformation doesn’t have to take you years: In the online training Photography, Money & Mindset, I share all my knowledge and experience to help you on your own successful journey in the photography world.” – Kaat Celis

Success on three levels

Just using ‘tricks’ to make more money won’t get you far. For lasting success, more is needed. This complete program offers you the full range of business opportunities and the depth of personal transformation. That’s why this training focuses on three crucial areas, which reinforce each other:

Mindset: Learn how to think differently, so you can act differently – with better results! And how everything starts with mindset, even within your photography business.

Money: Discover what your money blueprint is and how to turn it around. Learn how to play with your money mindset and make it work for you.

Photography: Learn what your strength is as a photographer, making you incomparable. Discover which revenue models and pricing strategies will bring you the most profit.

"As a photographer, I have quite a bit of experience, but I was looking for a training to further develop myself as an entrepreneur. At first, I hesitated a bit. Is working on your mindset really necessary? I’m so glad I took the plunge. Now I truly understand how everything fits together. I’ve grown in every way, just like my revenue!"

- Melissa.

  • Create more balance between time, energy, and money

  • Attract better-paid assignments, allowing you to work less

  • Live well from your photography, with more exhibitions and more sold work

  • Work only under your own terms, allowing your creativity to flow

  • Increase your financial strength, enabling you to invest in equipment and live the life you want (bring on that bucket list!)

    And this training consists of no less than 90 lessons!

Photography, Money & Mindset helps you to:

Mindset

🧠 How can I create more balance between work & life?
🧠 How do I get rid of those bullshit excuses to truly achieve success?
🧠 What can I do to work energetically both in and on my business?
🧠 What can I do to make the best impression and inspire clients with my work?
🧠 How can I turn limiting beliefs into helpful thoughts?
🧠 How do I learn to think in possibilities instead of limitations?
🧠 What gives me immediate peace of mind, so I can wake up with confidence?

What will you learn, discover & develop in this training?

The training consists of nearly 90 lessons, and the topics covered include:

Money

💷 What is my money blueprint that I inherited from my parents, and how can I use it to my advantage?
💷 What is a money mindset, how do I find out what mine is, and how can I make it work for me in my business?
💷 What are the basic principles for financial success?
💷 How can I become good at making a lot of money?
💷 What are my unique money traits?
💷 How can I break through that revenue ceiling and reprogram my financial thermostat?

Photography

📷 What revenue models are possible, and which ones suit me?
📷 What makes me unique as a photographer and attractive to clients?
📷 What allows me to get paid well for the result instead of my time?
📷 How do I dare to ask (more) money for my work, and what rates should I charge?
📷 How can I gain better control over what I'm currently doing (photographically & financially), and how can I change this concretely?
📷 What financial structures, collaboration models, and sponsorship proposals can I concretely use, and how?

Small print?

That doesn’t exist in this training. Because you're going to develop
yourself BIG through applicable theory, concrete advice, and practical templates. For an even BIGGER result.

How does this training work?

▶ Sign up for the online training via this link
▶ After payment, you will receive the link to the online learning environment
▶ Log in and watch the introduction video
▶ Expert Kaat Celis will also incorporate your input to tailor the training to the needs of the participants
▶ All modules are immediately available online for you
▶ Each module includes both video and audio lessons, complete with transcripts so you can read everything if you wish
▶ You can ask questions in the online environment
▶ You will have access to the training for two years (which consists of nearly 90 lessons) to follow at your own pace

Investment

The investment of this training €1222, ex VAT. Prefer to pay in installments? That’s possible too!

“I wanted to go in a new direction with my photography and needed some help, next steps, advice... I received valuable feedback and clear next steps.”

- Julie

"Since I just started as a freelancer and needed feedback on the direction I want to take, I decided to seek Kaat's help. With her guidance, I now have a clear choice between the different paths I can take as a photographer. And a little push in the right direction :). Her input is very positive and educational. Very clear and pleasant."

- Josefien Tondeleir

“Because I was completely stuck on these three topics. I knew things had to change, but I needed a guide to set me on the right path. I wanted to find a way to be happier in my work and personally as well. Happiness in the sense of being content. ‘This is good.’ Initially, it was a huge ‘eye-opener.’ The proverbial ‘kick in the butt’ definitely worked. I’d known for a long time that many things needed to change to get out of the rut, but I needed guidance. I thought I knew everything that had to change, but I just wasn’t doing it. After following the training, so much more has come to the surface. There’s so much to do, and it must happen now. The training is well-structured. You can also use the modules interchangeably. I could start working with it right away. The ability to use video, podcasts, and text is very practical! This is definitely a huge added value.” - Dirk de Cubber

"Thanks to this training, I’ve developed a completely different mindset and have been able to break many taboos. The most important thing is that, with your support and guidance, I’ve gained much more self-confidence. This has had a huge impact on my business. I’ve been able to turn my passion into a source of income by developing the right mindset."
- Joke Floreal

"I decided to join this training to push myself into action. This training has already provided me with many practical tips, and I’m already working hard to put them into practice."

- Stefanie Nash

"I wanted to learn how to get more financially from my photography. Through the training, I've already learned to value my work more and have become more confident in raising my prices. It also helps to use the tip 'don't make money heavy.' I no longer feel uncomfortable when giving someone a price."

- Louise Degraeve

”With Kaat, it's not just about strategy or marketing, it's about you. Because we are our business. Everything we encounter in daily life is reflected in our business.

In my case, this is ‘money’, a theme that keeps coming back and sometimes stops me from really moving forward as an entrepreneur.

Kaat listens, mirrors and makes you think about yourself. She has a keen sense of who you are and where you want to go. Her warm personality allows you to take big steps quickly, even if you have to take them yourself.”

- Sirri Bosmans

For whom is this training?

✅ For ambitious photographers who want to take a big step in mindset, professionalism, revenue models, and income.
✅ For conceptual, artistic photographers who want to make a good living from their work without needing a side job.
✅ For commercial, applied photographers who want to work only with their ideal clients and charge excellent rates.

❌ This training is not for amateur photographers who see photography as a hobby.
❌ The lessons are not suitable for photographers who are unwilling to take steps in their personal and professional development.
❌ This training is not for photographers who don’t want to take responsibility for themselves and tend to procrastinate.

Photography, Money & Mindset is a transformative program that requires your commitment to make the biggest impact on your business, your success, and your life.

About Kaat Celis

After her education as a photographer, Kaat worked as a photo editor at Het Laatste Nieuws and Goedele magazine and as Chief of Photography at De Morgen.

After her career in the media, Kaat brought Belgian photography to the (inter)national stage as the founder and spokesperson of De Donkere Kamer.

The AntwerpPhoto Festival, live shows on major Flemish stages, online masterclasses, her own webshop, and podcast have made De Donkere Kamer the platform for Belgian photography.

Kaat knows the dynamics of the industry from the inside and is also active as:

  • Curator of photo exhibitions both in Belgium and abroad.

  • Jury member for various (inter)national photography competitions and fairs.

  • Organizer of the Winner’s Program for the laureates of the World Press Photo Awards in Amsterdam.

  • Creative & business mentor for professional photographers.

"If you dare to think in possibilities, there is always a way. No matter what happens, a strong mindset helps you believe in yourself, your work, and the many opportunities to earn good money."

- Kaat Celis

Are you ready for the shift?

If you can’t wholeheartedly say “YES” yet, ask yourself what the consequences are if you do nothing now. One thing is certain: if you keep doing what you’ve always done, you’ll get what you’ve always gotten.

Are you not happy with where you are as a photographer right now? And would you like to see it differently? Then you need to make a different choice in the here and now. Joining this training is a powerful decision. A strong step that will teach you to think differently, feel differently, and act differently. The result? Different, much better outcomes.

And don’t worry, you don’t have to do it alone. Trainer & expert Kaat Celis will be your guide. Along with her inspiring lessons and concrete advice, you can ask her any questions you have. Do you want to discover where your growth as a photographer and entrepreneur lies and turn that into success?

 FAQs

  • This program is suitable for both beginners and more experienced photographers. If you're a new entrepreneur, you'll make a strong start right away. If you've been running a business for a while, this is your opportunity to take your photography business to the next level.

  • Each module will take around an hour per week. You can repeat the modules if you want to make them even more personal. The more you experiment with the content, the quicker you'll see results in your business. And of course, you can also listen to the lessons at your convenience, for example, while on the go!

  • You will have access to the online learning platform for two years. This gives you plenty of time and space to follow the lessons at your own pace. You will also receive all updates and any additions during this period. Tip: Watch the lessons as soon as they are released so you can implement them quickly and positively change your situation.

  • If you're unsure, take a look at your current business: your numbers, your clients, your assignments, your satisfaction. This reflects your current situation. Is this what you want? If not, look for solutions, think differently, think bigger, dare to experiment, or seek help and buy the course.

  • No, this training is not a "spiriwiri" course. In the mindset module, we cover time, money, and energy, and how they are interconnected. These are very "earthly" laws from quantum physics and epigenetics: where your attention goes, energy flows. Through practical examples, you'll discover how this applies to your everyday life.

  • It may feel like a big investment. How much do you allow yourself, and how much do you want to get out of your business? Also, think about how much money you've missed out on over the past years by staying stuck in a mindset of scarcity and lack. By repeatedly doing what you've always done, you stay stuck where you are. If this amount feels too much to pay all at once, you can also choose to pay in 3 or 6 installments to make it more manageable.

  • Yes, you might (rightfully) wonder why I am revealing the secrets behind my successful business, especially for an investment that you can relatively quickly earn back. Simple: I truly want photographers to be able to live well from their work. Moreover, it is my mission to give photography an (inter)national stage. And the more successful photographers there are, the greater the visual impact we can make together.

  • It's never too late, but the sooner you learn to shift your mindset and use it to your advantage in your business and ideas, the quicker the momentum will build, and you'll be able to live well from your photography practice.

  • Definitely, this is a coaching program that will make you a better and more successful photographer. Therefore, it's not an expense, but an investment in you as a creative individual, as a craftsperson, and as the business leader of your photography practice; an investment that you should be able to get back double, as long as you fully commit to it.